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Alchemy of Marketing

Business and Alchemy of Marketing

In an attempt to understand a human being, we came accross a world of Business, specifically: Magic of Marketing

The ideas that we follow start with words: Passionate, Honest, Customer Focussed, Respectful,...  Do you think that marketing could be this way?  It is surely its Highest Potential, its Divine Manifestation, its Purpose...

View some of our inspirational and motivational articles:


“Marketing is not an attitude, it is a mind-set”, I read somewhere recently. An attitude changes with the change of experience, a mind-set implants itself within the mind and becomes a powerful incentive to adopt a particular behaviour over and over again.


Google’s success in building its empire is in gathering remarkable amounts of private and public information from its users.  Is this trend faster than the process of protecting users’ data and building laws around it


In an ideal world the marketing cycle will start with the customers’ needs analysis, is constantly influenced by customers and will change as fast as the customers change their mind-set. However, during the last decade we have become masters of the “creating the need” game, abandoning this important first step.


A key element that makes social media trustworthy is that it represents someone’s sincere opinion. The authenticity of word-of-mouth is clearer and louder than any form of advertisement.


Benjamin Franklin once said “It takes many good deeds to build a good reputation and only one bad one to lose it”. He lived in the 18th century and could have had no idea that his quote would be used over and over again by the likes of internet reputation management consultants today, whose focus is to continually stress the importance of reputation management strategies.



In his inspiring on TED,

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes

Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change.


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