What is Creativity

Creative Thinking as Divine Inspiration or Human Trait Monday 18 June 2012 at 1:48 pm

What is Creativity?

Creative Thinking as Divine Inspiration or Human Trait

An excerpt from Conscious Creativity Book by Nataša Pantović Nuit

It took some time for the humanity to accept ‘creativity’ as a possible human ‘trait’.

What is Creativity Human or Divine Trait Quote from Mindful Being by Natasa Pantovic Nuit

It was during the Renaissance that creativity was first seen, not as a matter of divine inspiration, but as a gift of a great learned man to imitate God’s ability to create. As Prometheus stole the fire of the Gods and brought it to the mankindhumanity needed to steal the secret of ‘creation’ from Gods and understand its essence.

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Internet and privacy. Is a Marketing Big Brother Always Watching

Is a marketing Big Brother always watching? Monday 18 June 2012 at 08:30 am

Business Articles

Internet and Privacy

Is a marketing Big Brother always watching?

Ethical Internet Marketing

Online ads can build awareness and influence the decision-making process. However, the online ads dig into once privacy much more than anyone could have ever imagined.

When 124 most loyal customers of a Manhattan restaurant received a discount for a burger SMS offer, they must have loved the fact that they are recognised and appreciated by their favourite restaurant. Those 124 “loyalists” re-tweeted this offer to over 40,000 people in their social networks. The restaurant was that evening packed full. On the other hand, these 124 individuals were tracked, observed and specifically market targeted, without their knowledge or consent.

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Forget pushy tactics in social media

social media strategy Monday 18 June 2012 at 08:17 am

Business Articles

Forget pushy tactics in social media

Social Media strategy and trust

A key element that makes social media trustworthy is that it represents someone’s sincere opinion. The authenticity of word-of-mouth is clearer and louder than any form of advertisement.

Websites, blogs and twits that have many users, can nowadays sell their blog and tweet posts to the companies that realise the value of reaching a substantial audience. IZEA, in its social media sponsorship research published last August 2011, states that marketers worldwide nowadays put a monetary value on the different types of social media sponsorships.

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